I get asked this question, or some version of it, quite a bit. So I'm starting this mini guide by talking about one of the things design research isn’t (and that it often gets confused with).
Using Story in Innovation
This is a talk that I gave with Panasonic at the 2016 Fujitsu North America Technology Forum. I received many warm responses and am always amazed at the emotional connection that story brings. The theme of the conference was "Enabling Digital: Business Transformation through Human-Centric Innovation In the Hyper-Connected World." Here's the video. And here's the…Read more Using Story in Innovation
I Walk into a Large Whiteboard Room
I walk into a large whiteboard room. It’s an innovation room in the heart of Silicon Valley. I’m wearing a casual sweater, skinny jeans, and yellow ballet flats....