I get asked this question, or some version of it, quite a bit. So I'm starting this mini guide by talking about one of the things design research isn’t (and that it often gets confused with).
Two UX Threesomes
Those of us raised on Schoolhouse Rock know that three is a magic number… and design practitioners love to encompass their given universes in a three parts, as a Venn diagram, a set of concentric circles, or another form. Here are two frameworks that I like and have been trying to reconcile. First, David Travis…Read more Two UX Threesomes
Using Story in Innovation
This is a talk that I gave with Panasonic at the 2016 Fujitsu North America Technology Forum. I received many warm responses and am always amazed at the emotional connection that story brings. The theme of the conference was "Enabling Digital: Business Transformation through Human-Centric Innovation In the Hyper-Connected World." Here's the video. And here's the…Read more Using Story in Innovation
I Walk into a Large Whiteboard Room
I walk into a large whiteboard room. It’s an innovation room in the heart of Silicon Valley. I’m wearing a casual sweater, skinny jeans, and yellow ballet flats....